Wellington, New Zealand
USAC
1-866-404-USAC1-775-784-65691-775-784-6010studyabroad@usac.unr.edu

Course Information

Wellington, New Zealand | 2017 Communications & Marketing: Jun – Jul

Studying abroad can be a more meaningful and invigorating learning experience than at home—both inside and outside of the classroom. You may be more curious and alert than you usually are so use this heightened energy to enhance your studies as well as your cultural and geographical explorations. You may also encounter different teaching styles and course processes; be prepared to adapt and to learn. You will enroll in two courses, each worth 15 Massey credits (approx. 3-4 US semester credits). Courses are subject to minor changes resulting from on-going curricular review, faculty assignments, and program revisions.

Academic Structure

USAC’s partnership with Massey University’s National Expedition and Internship Program allows you to participate in a 2-week focused expedition (field study) throughout New Zealand with the opportunity to explore current issues specific to Communication and Marketing or to Disaster Risk and Emergency Management through field visits, case studies, and engagement with local experts. This is followed by a 4-week internship placement that is accompanied by an intensive course of project work, journaling, reflections, and a learning portfolio. Students must be majoring in Journalism, Media Studies, Public Relations, Advertising, Marketing or Communications for the Communication and Marketing track; or in Emergency Management, Public Safety, Geography, Sociology, Political Science or Defense Studies for the Disaster Risk and Emergency Management track, and have completed at least two classes at the 200-level in their major area of study.


Communication and Marketing

Students in this track will delve into how successful the brands and images of the New Zealand tourism industry are at capturing the attention of people new to the country and culture. You will examine the identity of the service-providing organizations and brands you encounter, assess the company's image, and identify how effectively they appear to communicate what they offer.

Courses

  • National Expedition Field Study: Communication and Marketing (15 Massey credits)
  • New Zealand Internship Experience (15 Massey credits)

National Expedition Field Study

Massey's National Expedition Field Study takes place during the first two weeks of the program and provides students with the opportunity to explore New Zealand's adventure capital, alpine towns, and glaciers, historic settlements, and the country's geothermal playground.  Through field visits, case studies, and engagement with local experts, you will examine the identity of the service-providing organizations and brands you encounter, assess the company's image, and identify how effectively they appear to communicate what they offer. Throughout the field study, you will benefit from on-the-ground expertise and guidance provided by Massey academic staff in-country experts and will experience the laid-back and unique New Zealand culture, try new foods, and see parts of the country only open to locals.

This course consists of 150 learning hours and students will explore topics such as:

  • Manifestations of companies' image and identity
  • Assessment of tourism and hospitality industry branding
  • Effective communication of organizational images and identities
  • Brand engagement of people new to the country and culture

Assessment of the field study course is done on an ongoing basis through group discussions, activities, and online written assignments.

New Zealand Internship Experience

The final 4-week portion of this program involves a 120-160 hour internship placement which is accompanied by an intensive course of project work, journaling, reflections, and a learning portfolio. All students are guaranteed an internship placement. Placements are based on a review of each student's skills and experiences and the needs of the internship provider. Interns will be placed with Wellington-based organizations within public, private, and NGO sectors. Sample placements include organizations such as:

  • Children's cancer support
  • Community arts agencies
  • Creative company start-up hosts
  • Food rescue and redistribution
  • Government embassies
  • Hospice
  • International trade aid organizations
  • Small business economic development agencies
  • Sports agencies
  • Support for people with disabilities
  • Tourism companies
  • Zoo and animal rescue organizations


Disaster Risk and Emergency Management

Students in this track will explore and debate the world’s responses to significant hazards and emergencies and work with local experts and community groups to understand the context, consequences and management of risks. You will examine unique approaches to community-based emergency management in smaller towns, consider the complex risk, economic and social environment of thriving cosmopolitan cities, and experience firsthand the disaster risk, resilience and recovery of Christchurch and the Canterbury region.

Courses

  • National Expedition Field Study: Disaster Risk and Emergency Management (15 Massey credits)
  • New Zealand Internship Experience (15 Massey credits)

National Expedition Field Study

Massey's National Expedition Field Study takes place during the first two weeks of the program and provides students with the opportunity to explore New Zealand's varied hazardscape, debate the pros and cons of the world's responses to significant hazards and emergencies, and work with local experts and community groups to understand the context, consequences, and management of risks. Through field visits, case studies, and engagement with local experts, you will examine the intricate relationships between risks, risk reduction/mitigation, readiness, response, and recovery. Throughout the field study, you will benefit from on-the-ground expertise and guidance provided by Massey academic staff, in-country experts and community members who are engaged in risk management in their daily lives.

This course consists of 150 learning hours and students will explore topics such as:

  • History of emergency management in New Zealand
  • International principles of emergency management
  • Threats caused by natural and man-made hazards in New Zealand
  • Key concepts of the Coordinated Incident Management System
  • International linkages that support civil defense emergency management in New Zealand

Assessment of the field study course is done on an ongoing basis through group discussions, activities, and online written assignments.

New Zealand Internship Experience

The final 4-week portion of this program involves a 120-160 hour internship placement which is accompanied by an intensive course of project work, journaling, reflections, and a learning portfolio. All students are guaranteed an internship placement. Placements are based on a review of each student's skills and experiences and the needs of the internship provider. Interns will be placed with Wellington-based organizations within public, private, and NGO sectors. Sample placements include organizations such as:

  • City and district councils
  • Civil Defense Emergency Management groups
  • Critical infrastructure providers
  • Emergency management offices
  • Governmental departments
  • Hospital and health services
  • National defense forces
  • New Zealand Universities
  • News Media
  • Police services
  • Political representatives
  • Private businesses
  • Regional authorities

Course Descriptions

Quick Details

2017 App. Cycle

Comm. & Marketing

Jun-Jul: Closed - consider another USAC program instead!

 

Disaster, Risk & Emergency Mgmt

Jun-Aug: Closed - consider another USAC program instead! 

Eligibility

Minimum GPA: 2.75

Minimum class standing: Sophomore

Two courses at the 200-level in a related major

Program Type

Partnership

Credit

Overseas

Program Capacity

15

Instruction

English